Internet advertising is clearly the new direction for marketing in the 21st century. When you log on to myspace, the site is cluttered with all sorts of advertisements, links, and pop-ups. When searching on Google, specialized advertisements appear based on your search criteria. Many other companies use videos, temporary sites (especially when advertising big budget movies), and other creative ways to get consumers' attention. There will be some expected changes happening in internet advertising in 2008.
-There will be a new structure because marketers want more cooperation between the executives who create ads for TV and newspapers and those who create Web ads
-Screen wars will be rising. Look for liquid crystal televisions advertising in the most unlikely of places-like gas stations.
-To gain consumer insight, House guests will spend time in real households tracking and absorbing how people live, what they buy, etc.
-Green backlashes will be in swing once consumers become suspicious of the many companies claiming to "go green".
-The last trend will be the antisocial movement, that has been brought on by privacy issues.
Overall, those looking to advertise on the internet now need to think about the above trends. It could be critical to their success. Look for more television ads to refer to the internet and vice-versa. Companies need to integrate both mediums into one cohesive marketing strategy. I think businesses can really benefit from advertising online, and should pay attention to the needs of end-users. After all, we're buying products, creating blogs, and leaving valuable feedback.
Written by Suzanne Vranica on January 2nd, 2008.
Retrieved from WSJ.com
http://online.wsj.com/article/SB119921379097860487.html
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