Friday, January 18, 2008

Netfix tries to stay competitive

With the possible fear of Apple Inc. taking over the online DVD rental service, Netflix has quickly responded. They offer online streaming video to their customers, but last year they had limited access. Users on a $16.99 rental plan could get up to 17 hours of free video streaming. Netflix has decided to let all subscribers have unlimited streaming videos, except for their smallest monthly rental package which is only $4.99. Later this year LG electronics will be releasing a device that delivers the content to viewer's TV sets. This is a great way to instantly rent what you want when you want, and not have to worry about late fees, taking a movie back, or waiting 3 days for your DVD to come in the mail. Netflix definitely will have a price advtange over Apple. Apple movies are going to be $3.99 to stream for 24 hours. Netflix is making a good attempt to remain competitve. I think free streaming is a great idea. People who have larger rental plans such as 3-5 movies a package would really benefit from this service. Many young people who rent movies don't have as much time to go to a store, or wait for a video in the mail. Free streaming also allows the user to multitask while watching a movie online. I would love to have this service. I currently do not have a Netflix subscribtion, although I want to get one in the near future. I would definitely choose Netflix over another online DVD service, such as Blockbuster. The company seems to really be responding to consumer wants to stay competitive against Apple.

Netflix Expands Internet Viewing Option
by MICHAEL LIEDTKE

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